Let’s Build Your Legacy Brand.
Hi, I’m Mery
Your Strategic Thought Partner & Brand Advisor
A legacy brand is one that leaves a lasting impact and creates generational wealth. I proudly work with visionary entrepreneurs and mission-driven organizations to transform their passions into timeless, purposeful brands.
“Mery, your expertise charted the course for our inaugural launch and set the framework for what this brand is and what it will become in the future. If you are looking for consulting in building your brand, personal or professional, please do not hesitate to contact Mery.”
— TAMARA THOMAS
Owner & Chief Creative Officer, J’emerite
Say Goodbye to Overwhelm and Confusion.
Say hello to clarity and confidence. Working with a brand advisor can help elevate your brand and accelerate your business growth.
Feel empowered to make thoughtful and informed branding and marketing decisions that put you in the driver seat, and in control of your brand position, when partnering and collaborating with other brands and sponsors.
Gain the clarity you need to develop your business plan, build your sponsor pitch deck, and write your grant applications.
Learn branding principles and marketing best practices that enable you to articulate your marketing and branding needs to potential marketing agencies and creative teams, with ease and confidence.
Transform your passion into profit.
Join The Legacy Brand Program™
Live Online Group Workshop
3-weeks | Jan. 14 - 30
Join The Legacy Brand Program™
The sooner you get clear about your brand strategy, the sooner you have control over your business growth.
The Legacy Brand Program™ is a customizable coaching program designed to meet you where you are in your brand growth journey.
This is not your typical brand program. This is an intentionally guided process of discovery, transformation, and thoughtful building.
Each workshop and module build on each other, helping you gain clarity, uncover patterns of inconsistency and gaps in your brand, and with guided prompts and homework assignments, helps you develop the foundation for a brand that is both timely and timeless.
/brand·
identity/
:the personality, core values, and visual elements that identify and distinguish the brand in consumers' minds
“I think your program is extremely beneficial and it is manageable even for a busy entrepreneur. I love how engaged and interactive you are with us and that we have a platform to bounce ideas off of each other.”
JOMAYRA TORRES
Founder & Executive Director
Joys In Teaching
The Legacy Brand Program™ Is Right For You If…
You Want to Build a Compelling Personal Brand
THIS IS FOR: solopreneurs, thought leaders, high-level executives, coaches, consultants, influencers, creators, and activists looking to build a personal brand that inspires.
You Want to Launch a Socially Responsible Business
THIS IS FOR: startups, small businesses, social enterprises, and nonprofits with sustainable, inclusive, and socially responsible best practices.
You Want to Rebrand Your Organization
THIS IS FOR: established organizations undergoing a restructuring, and/or experiencing accelerated growth, that need help getting back to what matters - the brand’s core values.
/brand·
strategy/
: the plan for how the brand should be perceived in the marketplace
Stop stressing and Start Strategizing
Your brand transformation journey starts here. Talk through your business ideas and brand vision with someone you can trust to give you straightforward advice, strategic direction, and a clear path to achieving success.
Gain clarity and confidence in your newly developed signature brand identity, voice, and message.
Tap into your target audience, their behaviors, and how to communicate with them effectively.
Develop and refine
your unique value and competitive advantage
in the marketplace.
Leverage research-backed business principles to help you determine your pricing model and business architecture.
Create a brand strategy that outlines actionable steps forward for achieving your brand goals.
/brand·
equity/
:the worth or perceived market value of a brand
Workshop sessions are held from 7pm - 8:30pm EST Live on Zoom, and includes 10 hours of instruction, Q & A sessions, small group learning, closing ceremony, and exclusive graduating class community.
CLASS SCHEDULE
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Tuesday, Jan. 14, 7 - 8:30pm EST
Meet your community and get right to work on a full assessment of your brand, and exercise prompts to write down your brand vision and goals.
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Weds, Jan. 15, 7 - 8pm EST
Thurs, Jan. 16, 7 - 8pm ESTWe work together to discover, identify, and develop:
Your Story
Your Core Values
Your Vision
Your Mission
Your Brand Archetype
Your Visuals
Your Essence -
Tues, Jan. 21, 7 - 8pm EST
Weds, Jan. 22, 7 - 8pm EST
We work together to understand:Your Products and Services
Your Target Audience
Your Unique Value Proposition/Unique Differentiator
Your Pricing Model
Your Business Model/Brand Architecture -
Thurs, Jan. 23, 7 - 8pm EST
Tues, Jan. 28, 7 - 8pm EST
We work together to:Gain Brand Clarity and Consistency
Establish Brand Tone of Voice
Define Brand Pillars/Brand Mantra
Create Key Words Bank
Develop your Slogan, Elevator Pitch, Personal or Organization Statement
Solidify What Your Brand Stands For
Communicate your Brand Promise
Develop Brand Messaging Strategy
Develop a Content Strategy
Develop a Social Media and Reputation Management Strategy -
Weds, Jan. 29, 7 - 8:30pm EST
We put it all together to chart the course for your go-to-market brand strategy. -
Thurs, Jan. 30, 7 - 8pm EST
We discuss internal Brand Adoption - the process of onboarding your employees to your new brand vision and brand standards.
We discuss Brand Launch - and the elements of a successful event.
We celebrate the completion of your course with a Closing Ceremony!
/brand·
messaging/
:a brand’s voice; how the brand communicates what it stands for, its core values, and brand promise
“I’ve been making micro budget films for about 22 years now. As I embark on my next journey of producing projects on a mainstream level, Mery’s unadulterated and practical insights on personal branding has helped me immensely. She is an exceptional listener who has offered realistic strategies and task solutions to help me achieve my goals. Thank you Mery. Your counseling has truly empowered me.”
— COQUIE HUGHES
Filmmaker, Media Arts Educator, LGBTQ+ Activist, Youth Advocate
Work With Me
Let me help you get to the heart of your brand.
Brands with a clear identity and strong core values are more profitable, anchor employees, and inspire customer loyalty.
I have spent the last 15 years of my career combining my knowledge of human psychology and consumer behavior, with my passion for social causes, to help my clients build brands that are sustainable, inclusive, and socially responsible.
I was born in a small island country, Cape Verde, where I was exposed to local fisherman, farmers, and merchants who sold their goods on the open market. One of them was my serial entrepreneur grandmother, who owned a hardware store, ran a bar at an airport, and was also a seamstress and merchant of fabrics. After immigrating to the US, and growing up in New England, I earned by Bachelor of Arts degree in English Literature from Rhode Island College. I now live in the NYC metro area with my amazing teen and have the incredible privilege of working with business owners who care about the communities they serve.
I look forward to working with you and to helping you build your legacy brand.
—Mery Raquel Vieira
Your Strategic Thought Partner & Brand Advisor
Frequently Asked Questions
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The Legacy Brand Program includes a Brand Strategy Deck which will inform how you should develop assets and messaging to distribute across your communications channels.
If you need additional services such as a new logo, social media templates, presentation templates, stationary, and other related services - I proudly partner with a network of freelance creators and can help facilitate your project to develop the additional assets you need.
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A website review and consultation is included in The Legacy Brand Program.
If you need additional services such as website copy edits and website design edits, and other related services - I proudly partner with a network of freelance creators and can help facilitate your project to develop the additional assets you need.
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A content review and consultation is included in The Legacy Brand Program.
If you need additional services such as a written bio, an elevator pitch, content creation for social media, website, and other communication channels - I proudly partner with a network of freelance creators and can help facilitate your project to develop the additional assets you need.
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No preparation is required. All materials will be provided.
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Absolutely. The program can be conducted online via video conferencing or in-person at your desired location. Transportation to your desired location, plus accommodations are an additional fee.
Join The Legacy Brand Program™ - Group Workshop
Join my 3-week online group workshop and gain the clarity and confidence you need to propel your business forward. Workshop sessions include 10 hours of instruction, Q & A sessions, small group learning, closing ceremony, and exclusive graduating class community.
Space is limited to maintain a small and intimate group and to provide the most attention to each participant. Secure your spot now.
Live Online Workshop
Tue, Wed, Thur 7-8:30pm ET
3-weeks | Jan. 14 - 30
$495 per person
Curated Branding Tips In Your Inbox
My e-newsletter is your guide to branding best practices, case studies to learn from iconic brands, and actionable tips for building your legacy brand.
Here's what to expect:
Curation of my favorite brands and why you should study them
Actionable advice on how to navigate your brand development journey, and how to transform your business from confusion to a clear path forward
Step-by-step breakdowns of branding techniques you can implement right away
Support…relationships are important to me. I read every email and answer all questions in a timely manner.